18 Most Effective Ways To Promote Affiliate Links For Higher Conversion

Last Updated on September 26, 2020 by Zac Phua

This article will show you 18 tried-and-true ways to promote affiliate links and earn extra income every month.

Unless you live somewhere without internet access or you new to digital marketing, you will hear the word “affiliate marketing” from time to time.

Indeed, affiliate marketing, in my opinion, is the most beginner-friendly way to make money online because it takes little to zero startup capital, and could bring you enormous returns if you do it the right way.

The most successful affiliate marketers around the globe make 5 to 6 figures a month promoting other people’s products. If it’s possible for them, it’s possible for you. 

Without writing any longer, let’s get right into it with some basic knowledge first.

Affiliate Disclaimer: This article includes my affiliate links, which may provide a small commission to me if you purchase through those links (at no extra cost to you!). I recommend them to you because they’re companies that I’ve found helpful and trustworthy. You can read my full affiliate disclaimer here.

What Are Affiliate Links?

An affiliate link is a unique URL contained your id/code, which is used to track the traffic and sales you generated for a partner vendor.

The link will usually look something like this:

example of affiliate links
Example Of An Affiliate Link

After you get your affiliate link, you can promote it in various ways (I will cover this in a second).

When people click on your affiliate link, they will be directed to the vendor’s site. 

If they make a purchase, you will be rewarded a commission at no extra cost to the customer. You may get paid for leads as well.

Even if they don’t buy anything instantly, a small file called cookies will be stored in their browser and keep the credit to your affiliate account, as long as the customer purchases within a specific timeframe (typically 30-90 days).

Related Article: Thorough Guide To Start A Thriving Affiliate Marketing Business

How To Get & Track Your Affiliate Links?

Every time you sign up with an affiliate program or affiliate network, you will be provided with an affiliate dashboard to get/create your affiliate link(s), check your link tracking stats, and earn the total commission, etc.

Some of the vendors might provide you the promotional materials as well (i.e. banners, ad copy, and email swipes).

If you’re just starting out, I recommend you join Clickbank. 

As opposed to other affiliate networks with a strict screening process, it’s easier for you to get approved by Clickbank. They also have thousands of high-paying digital products in different niches, up to 80% commission rate!

Other top affiliate networks are encompassed:

  • ShareASale 
  • CJ Affiliate 
  • Rakuten Advertising
  • Awin
  • Flexoffers
  • JVZoo
  • Warrior Plus

Related Article: 5 Proven Steps How To Make Money As A Clickbank Affiliate

18 Best Ways To Promote Affiliate Links


1) Buyer-Intent Blog Posts

There are many ways to promote your affiliate links, and blogging is the most common one. It’s very cost-effective and allows you to build a strong personal brand that lasts long.

By producing blog posts with high buyer intent, you will have the chance to introduce your recommended products or services to your readers, how they would benefit from it, and give them a clear “call-to-action” to buy the products through your links.

The types of blog posts with high buyer intent are included:

  • Single product reviews
  • How-to tutorial
  • ‘Best-of’ product recommendation
  • Product comparison
  • Case studies
  • Checklists

If you take the time to learn how to grow an affiliate marketing blog with search engine optimization (SEO), you won’t be spending a dime on paid advertising because all your visitors will naturally come to your site from the search engines.

2) Lead Magnet

A lead magnet is something valuable that you offer to your readers in exchange for their emails. 

It’s coined as a lead magnet because it attracts customer leads (i.e. first name, email, etc.) like a virtual magnet.

An Opt-In Page (a.k.a Squeeze Page)
An Opt-In Page That Pitches The Readers To Claim The Lead Magnet (Free Offer)

A lead magnet could be an ebook, a coupon, a video tutorial, a checklist, a quiz, or anything that could entice your readers so that they are willing to give you their contact details.

Let’s say you have a travel blog. You can offer your readers a free checklist or insider tips to help them ensure all pre-travel tasks are taken care of so they can travel worry-free.

Inside your lead magnet, you can include your recommended tools and resources (with your affiliate links) they might need along with the travel.

3) Thank You Page

When someone claimed your lead magnet and joined your email list, they will be directed to the “thank you” page where you thank them for joining.

You can insert your affiliate link that directs them to the vendor site or your product review blog post, explaining your affiliate product or service in greater detail. 

If they found it helpful, they will make a purchase immediately. Cha-ching! You get a commission for that sale!

A Thank You Page With A Link That Directs Email Subscriber To A Relevant Affiliate Product Review
A Thank You Page With A Link That Directs Email Subscriber To A Relevant Affiliate Product Review

Source: Life Goal Finisher

4) Email Marketing

If someone tells you email marketing is dying, they are probably still an outsider who knows nothing about this one of the most advantageous tools to generate high-quality leads for your business.

Assuming email marketing is something like what they said – it’s dying, I wonder why many big brands are still collecting emails by giving away free stuff (lead magnet). That doesn’t make any sense.

According to Statista, there are currently 3.7 billion global email users, and this number is predicted to 4.1 billion users by 2021. 

Besides, based on the study from Salesforce, the average ROI of email marketing is 3800%. That means for every dollar spent, you will get $38 back. Not sure about you, but that sounds like a pretty good deal for me.

When someone signed up with your list, they are your warm audiences, and you have the privilege to communicate with them through emails.

You don’t want to spam your users with affiliate links or irrelevant content because they will unsubscribe in this case. 

If you treat them well by providing values, they wouldn’t mind spending money on your affiliate products when the time comes.

5) Resource Page

A resource page is where you compile a list of your favorite products you authentically use in your niche. 

It’s among the very best marketing approach for bloggers and website owners because it allows you to promote the products you frequently recommend on your blog.

However, it’s not just about inserting your affiliate links on the page. You need to include compelling descriptions, telling your readers why you love these tools and how they could benefit from their use, too.

For instance, let’s assume you have a dog blog. You can create a resource page that shows your readers the tools, equipment, and pet foods you authentically use to take care of your dog.

6) Utilize Promotional Materials From The Vendor

As I mentioned earlier, some of the affiliate vendors provide promotional materials like clickable banners, ad copy, and email swipes.

Take banners as an example, you can display these banners in several places on your blog, such as:

  • Header
  • Sidebar
  • Footer
  • Embedded in blog content

Some of them might also provide you a unique HTML code that you embed in applicable posts.

I know this might sound vague to you. To show you what I mean, here’s an example from SiteRubix – a web hosting company where I host my website:

They have provided every affiliate a unique HTML code that contains their affiliate id.

SiteRubix Website Plugin Code
SiteRubix Website Plugin Code

When the affiliate embedded the code in their blog content, it will become a website plugin like the one shown below. This would increase the click-through-rate dramatically.

Social Media Marketing

1) YouTube

If a picture is worth a thousand words, a video must be worth more than that.

You might already know that videos are a powerful marketing tool, not just for affiliate marketers, but everyone.

YouTube being the most popular free video publishing platform, they have over a billion users, almost one-third of total internet users. It’s also considered the second largest search engine in the world after Google.

Similar to a blog. Content like tutorials and product reviews are the most searched topics on YouTube, but it tends to have higher click-through-rate than normal blog posts.

Pretend that you can grow a YouTube channel and gains hundreds of thousands of subscribers organically. In that case, you will likely have no problem getting people to use your affiliate links in the description box.

2) Facebook Page/Group

Create your Facebook page or group for specific topics is also a great idea to start affiliate marketing. 

Still, it might be the less effective one because the organic reach of a Facebook Page has decreased more than half.

Median Facebook Organic Post Reach
Median Facebook Organic Post Reach

If you want to get the most benefit from this platform, make sure you always come from a place of help instead of spamming your followers/group members with the affiliate links. 

3) Instagram

As opposed to Facebook, Instagram is best known for the high engagement that occurs on the platform, which could bring you higher income potential.

You can promote your affiliate products on Instagram with a regular post, 24-hour story, Live, or IG TV.

With that said, Instagram has one major downside: the links aren’t clickable in the post caption. You need to lead your audiences to your bio for the link. Inevitably, this could hurt the conversion rate.

However, if you have a big enough audience (at least 10k), you will unlock the “Swipe Up” function, where you can incorporate an affiliate link in your story, and people can easily swipe up to get access to the vendor’s site.

4) Pinterest

Pinterest is another popular visual social media platform besides Instagram.

It’s also one of the most underrated platforms that could bring you tons of affiliate sales because of their high organic reach.

As proof, the screenshot below shows you that a Pinterest account with only 426 followers can gain as high as 290.6k viewers every month! How crazy is that!

Millionaire Mentor Pinterest Profile
Millionaire Mentor Pinterest Profile

Source: @millionairementor

I am pretty sure when you google something, you might get 1 or 2 search results appeared to be Pinterest account(s) occasionally. 

That’s the beauty of Pinterest. It ranked relatively well in the search engine results page (SERP) compared to other social media platforms.

If you focus on publishing SEO-friendly Pins on Pinterest, they could drive a lot of free organic traffic from the search engine. More Viewers = More Revenue Potential.

5) Twitter

Every second, there are around 6,000 tweets tweeted on Twitter. To sum up, that corresponds to over 350,000 tweets sent per minute, and more than 500,000,000 tweets per day. 

Furthermore, Twitter has over 320 million users, with 145 million monetizable daily active users.

Someone tell you Twitter is phasing out? I don’t think so. You can always browse such phenomenal Twitter stats here.

With all these in mind, Twitter might be worth trying to start your affiliate marketing career. You can promote your affiliate link by adding it to your bio or make a tweet with relevant hashtags (for better exposure).

6) LinkedIn

LinkedIn is like Facebook for professionals, where they network with experts in similar industries and build relationships.

As these people are more knowledgeable than most average Joe, it’s a lot harder for you to convince them to buy into your affiliate product because they might know a better alternative or do a lot of insane research before purchase.

But once they realized the advantages of your affiliate product, they will invest a lot of money if they think it can bring them a positive ROI.

Paid Promotion

1) Solo Ads

Solo ads are email-based advertisement you buy from other email list owners in your niche. In other words, you basically “rent” the email list of someone else to send your targeted promotions. 

You will either get charged for the number of subscribers your email will be reached, or the number of clicks your email will get. 

Sometimes, running solo ads can bring you a better ROI because the vendor has a list of warm audiences who are already interested in their email newsletter. 

As a result, they are more likely to open the email and click on your link that either direct them to the affiliate offer or go through your opt-in page to join your email list.

FYI, Udimi is the most trusted marketplace where you can look for quality solo ads sellers.

2) Facebook/Google/YouTube Ads

Running ad campaigns on these major platforms is nothing like solo ads. 

You have less freedom to decide how you promote your affiliate links. They have a strict advertising policy (especially Facebook & Instagram) that you must follow to get your ads approved.

Please note, you will get banned if you run ads that direct your targeted audience straight to the affiliate offer because of the copyright issue and bad user experience.

The only way to bypass this rule is to lead your targeted audiences to a landing page where you can pre-sell them by explaining more about your affiliate offer before sending them to the vendor’s site.

Other than that, you can also lead them to your opt-in page to collect their emails by giving away free offer (lead magnet), and then promote your affiliate links through email marketing. 

All in all, here’s how to entire process looks like:

Promote Affiliate Links Through Paid Ads
Promote Affiliate Links Through Paid Ads

Other Accessible Ways

1) Online Courses/Webinar

The online learning market has grown dramatically over the past decade. Especially during the COVID-19 pandemic, every academic institutions are forced to shut down, which caused the demand for online learning booms overnight.

By creating your own online course, not only can you generate massive revenue, but you’re also able to yield a second income source via dropping relevant affiliate links that recommend useful tools to your students.

This approach often has the highest conversion rate because of one crucial factor: Trust.

If people buy into your course, that means they have the same interest as yours, and they trust you. 

Thus, you’ll connect with them better and enable you to make affiliate offers to solve their problems.  

2) Podcast

If you are a die-hard fan of Gary Vee, you will know that he talks about podcasts a lot. Indeed, podcasts really have blown up in recent years, and this could be easily told by Google Trend.

Public interest toward Podcasts over the past 5 years, as seen on Google Trend.
Public interest toward Podcasts over the past 5 years, as seen on Google Trend.

The good news is that podcast has a lower barrier to entry, and it is less competitive as compared to YouTube. All you need is a quality microphone, audio editing software, a computer. 

You can then start building your online presence and build your tribe that would listen to your advices and buys any affiliate offer you suggest to them.

3) Ebook Publishing

If you have hands-on experience or skill that many people would like to learn, besides turning your knowledge into an online course, productize it into an ebook is also a great way to earn extra income from sales and affiliate commissions.

Rest assured, self-publishing an ebook is not isn’t as complicated or labor-intensive as traditional publishing. 

Kindle Direct Publishing (KDP) by Amazon is the second-to-none platform that allows you to create and manage your Kindle eBook, paperback, audiobooks, and sell it for a price on Amazon.

Much like an online course, you can promote relevant affiliate links throughout your ebook to maximize earning potential.

4) SlideShare

SlideShare is a well-known platform that allows users to share slideshow presentations, PDF files, and Word documents. 

It’s previously owned by LinkedIn but acquired by Scribd on August 11, 2020.

In my opinion, SlideShare has a huge affiliate marketing potential because of the amount of attention your slideshow presentations could get.

There are lots of slides on Slideshare with over a million views. That crazy amount of traffic could bring you extensive quality leads want to learn more about your affiliate offer.

Overwhelmed? Here’re My Recommendation For You

I have done my due diligence to provide you with so much information about the ways to promote your affiliate links. 

Still, you might feel overwhelming and confusing, especially if you a complete newbie. So I decided to include this section to share my opinion on which method you should consider taking and why.

Well, seeing as how I include my affiliate links on this blog post, you can probably guess that my preferred way will be blogging for sure.

Some people might say Youtube is a better approach. I totally agreed with that. 

In fact, blogging and YouTube are the 2 best options that you can utilize to reap the maximum benefits from affiliate marketing, in my opinion.

Why I prefer blogging are because of 2 main reasons:

Firstly, I understand that not everyone is comfortable talking in front of a camera.  If you are anything like me who is shy and introverted, shooting videos might not be for you yet.

Moreover, running a YouTube channel might require you to make a hefty investment in a camera, microphone, lighting equipment, and video editing software. 

Also, you might need to afford a high-spec computer if your current one can’t handle graphically-intensive tasks.

I know that most beginners are starting out with a low budget. And all these equipment will require a lot of expenses while there’s no guarantee of success.

With all these in mind, blogging is a more beginner-friendly option to kickstart your affiliate marketing career.

All you need is a web host and a domain name, which only cost you around $10 ~ $15 for a domain name, and $100~$200 for the web host every year.  

So, it’s a pretty affordable investment for your business.

Even if it’s very time-consuming to grow and scale your business with a blog, the pros definitely outweigh the cons.

In addition, by owning a blog/website, you are holding a valuable digital asset that grows in values over time. Sometimes, an affiliate site can be easily sold up to 40x its monthly revenue on the website marketplace like Flippa.

You can get started with SiteRubix (where I host my site) as they enable you to build a profit-ready website in just a few simple clicks. 

They will also provide you 2 subdomain websites for completely free in the first 6 months. And I guess that is more than enough time for you to consider if you are serious about your business.

👇Try SiteRubix For Free👇

Double Your Success Rate In Promoting Your Affiliate Links With Blogging

1) Put Your Audience First

People come to your blog post to look for specific information. 

Suppose your content is too salesy and doesn’t provide any values, you can lose the vast majority of your audience. 

Let’s face it, nobody likes to be sold to, but everyone likes to buy.

If you want to acquire affiliate marketing success, you need to build trust with your audience by providing them massive values. Because in the end, affiliate marketing is a waste of time without trust and value.

2) Include Affiliate Disclosure

Disclosing that you may make a commission off your affiliate links is not just about being transparent with your audiences, but it also prevents you from being fined by FTC for violating their policy.

Or even worst, affiliate vendors have the right to remove you from their programs if you fail to appropriately disclose your participation.

3) Promote Subscription-Based Affiliate Program

Oftentimes, promoting subscription-based affiliate programs will reward you with RECURRING commissions.

This is a great way to create a passive income source because you will get paid as long as your referrals keep using the products without extra marketing effort.

4) Follow One Course Until Successful

People are always drawn to a new and better business idea rather than staying focused on what they’re doing. 

That’s called “Shiny Object Syndrome”. It will sabotage your entrepreneurial success by making you unable to do anything well.

Want to succeed in affiliate marketing so badly? In a phrase: Stay FOCUSed.

5) Learn From People Who Are Better Than You

If possible, you should find a seasoned affiliate marketer to be your mentor and educate you. 

You see, a mentor is someone who already achieved the success that you desired. By learning from them, you can avoid many unnecessary trials and errors, and shorten your learning curve to achieve the goal much quicker than other peers.

As a recommendation, you can check out Wealthy Affiliate. It’s an online community where I love to hang out. 

With Wealthy Affiliate, not only can you reach out to a bunch of successful affiliate marketers for constructive advice, but you will also get all the needed tools and resources to start a thriving affiliate marketing business.

In fact, SiteRubix (the web builder software that I showed you in the earlier section) is developed by Wealthy Affiliate.

I highly recommend you give Wealthy Affiliate a try. Rest assured, it’s free to join. You can always upgrade to premium membership (only $49/month) later if you found it helpful. I hope this piece of info helps.

Wealthy Affiliate Banner


And there you have it. A thorough 4000+ words guide that shows you 18 ways to promote affiliate links. All of these are tried-and-true strategies. No affiliate marketing wheel reinvent here. 

Here’s a quick recap of the methods we have covered in this article:

Website/Blog (RECOMMENDED)

  1. Buyer-Intent Blog Posts
  2. Lead Magnet
  3. Thank You Page
  4. Email Marketing
  5. Resource Page
  6. Utilize Promotional Materials From The Vendor

Social Media Marketing

  1. YouTube
  2. Facebook Page/Group
  3. Instagram
  4. Pinterest
  5. Twitter
  6. LinkedIn

Paid Promotion

  1. Solo Ads
  2. Facebook/Google/YouTube Ads

Other Accessible Ways

  1. Online Courses/Webinar
  2. Podcast
  3. Ebook Publishing
  4. SlideShare

As I said, affiliate marketing is a great way to make extra income every month, and you are also able to turn it into a full-time career that makes more than your regular job.

The most successful affiliate marketers that I know are making 6~7 figures a year. There’s really no limit on how much you can earn from affiliate marketing if you are ambitious enough and willing to put in hard work.

Ultimately, affiliate marketing success is all boils down to the rapport between you and your audience. 

Your goal here is to give your audience the best possible content while making money through promoting affiliate links without being salesy.

I hope this guide gave you several ideas that you can put to practice. Feel free to leave a comment below if you have any questions or would like to contribute better marketing tactics that we might haven’t thought of.

6 thoughts on “18 Most Effective Ways To Promote Affiliate Links For Higher Conversion”

  1. There a tons of ways to promote affiliate links but I think that the information that you have shared in your article will be especially helpful to a lot of people who are interested in affiliate marketing. I really enjoyed reading your article and learnt a great deal from it that I did not know about earlier. Thank you for sharing this article. 

  2. Oh! This is really great t see here and it is something very great to see out here being the fact that it is very possible to really be able to maximize and promote your affiliate links. Though this is really good here to see as you have offeree so many diverse platforms and means too. Surely a great one to see here. Thank you

  3. Website is a very important part of online marketing, it makes it easy for you to be able to reach out to a lot of people, I think having your own website that can host as many as you want of you affiliate links is a good idea, all you need stop do is fomseans of driving traffic to the website. Thanks for this.


Leave a Comment